site.btaBTA Signs Partnership Agreement with Team of Opera Diva Sonya Yoncheva

ESD 17:51:32 13-08-2021
DT1752ES.123
123 CULTURE - OPERA - SONYA YONCHEVA - BTA

BTA Signs Media Partnership Agreement with Team of Opera Diva Sonya Yoncheva

Sofia, August 13 (BTA) - BTA's National Press Club Friday hosted the signing of a partnership and cooperation agreement between BTA and the management team of opera singer Sonya Yoncheva. BTA becomes a media partner for the promotion of her gala concert with Placido Domingo in Sofia on August 31, as well as of all of Yoncheva's tours, opera performances and concerts in Bulgaria and abroad in 2021 and 2022. The agreement was signed by BTA Director General Kiril Valchev and Atanas Maev.

BTA's Kiril Valchev said there are five reasons for BTA to partner with Yoncheva's team. "First, Sonya Yoncheva is an inspiring example for young Bulgarians and a proof that when you work on a God-given talent, you are doomed to succeed. [...] Second, she is a proof that a Bulgarian can be equal to the world's biggest artists. Third, it is a beautiful face that Bulgaria has to show to the world, along with the distorted faces, mostly in the political debates, we sometimes see. Fourth, it is a reminder of the glorious Bulgarian tradition of remarkable operatic voices that made Bulgarian recognizeable for long decades. And finally, it is consistent with a lasting BTA tradition to make sure culture has a place in the information flow and keep it at least as prominent as sport," the BTA Director General said. 

Yoncheva is one of the world's top opera singers at the moment and some of the world's biggest opera theatres have her name on the bills of more than one productions, said Atanas Maev.