site.btaBest Entrepreneurs, Most Innovative Companies to Be Distinguished at b2b Media Awards 2024

An official award ceremony in the tenth anniversary edition of the b2b Media Awards 2024 will be held in Sofia on Friday evening, the organizers from b2b Media said. The annual competition once again challenged innovative and successful businesses, entrepreneurs and leaders.

The competition recognises the best entrepreneurs, the most innovative companies, the most sustainable employer branding programmes, as well as socially responsible campaigns, innovative thinking, impressive results and perseverance in a challenging business environment, the organizers said.

The jury will give its assessment on criteria such as sustainable and innovative behaviour, originality of ideas and approaches to achieve success, effectiveness of implementation, innovation in terms of both product and service positioning, and innovation in the way these have been communicated.

The new categories for 2024 are Technology/AI Innovation of the Year, ESG Transformation, Scientific Innovation, Inclusion and Early Diversity.

The grand prize this year will be awarded for Innovation in Business.