site.btaAlbena Holiday Resort Presents New Summer Season Features to Tour Operators, Travel Agents and Media in Leipzig

Albena Holiday Resort organised an exclusive meeting with representatives of tour operators, travel agencies and media in Leipzig, the resort said on Thursday.

The meeting included a presentation of new features for the upcoming summer tourist season, including the "Green All Inclusive" concept, with which the resort wants to deepen its involvement and contribution to the sustainable development of the Bulgarian tourism product. Emphasis was placed on the traditional summer sea tourism and the large beach, winner of the "Blue Flag" award, but also on segments for which the complex is known on international markets - the diverse sports infrastructure, the availability of healing mineral water and treatments with natural products, the opportunities for congress tourism, the cultural and historical heritage of the region, culinary and wine tours.

According to the feedback received from the trade attendees, the three 5-star hotels that remain among the German public's favourites are the Maritim Hotel Paradise Blue, winner of the Red Star Quality Award 2022, the Maritim Hotel Amelia, named 2022's "Best 5-star Ultra All Inclusive Concept Hotel", and the Flamingo Grand Hotel & SPA, winner of the "Top Hotel Partner 2022" badge. Of the hotels located on the border with the Balata Nature Reserve, Gergana and Boryana again lead the way, while Kaliakra Beach, Kaliakra Mare and Sandy Beach are the most popular in the central part of the resort. After its first year under the German Calimera brand, the Ralitsa Superior remains one of the favourites of families with children, which together with the Ralitsa Aqua Hotel provides included access to the Aquamania water park. 

The Albena Holiday Village initiative is part of a strategic partnership with German PR and advertising agency Global Communication Experts, and is supported by Germany's largest tour operators, including Flamingo Tours, DerTouristik, Alltours, Schauinsland Reisen, FTI, TUI, Club Magelan and W2M. At the end of the meeting, a raffle determined one of the attendees who won a holiday on the beach in Albena. Until 26 November, the holiday village will also be presenting itself at the specialist Touristik & Caravaning exhibition, again in Leipzig.