site.btaAffordable for You Campaign Starts on Wednesday

On Wednesday, the Economy and Industry Ministry will launch its initiative titled "Affordable for You", which aims to make major food chains set price caps on basic food products before the start of the winter season to protect the most vulnerable consumers. The campaign will include a minimum of fifty food products in large retail chains which will be branded with the Affordable for You logo.

"The initiative will be implemented in stages in partnership with most of the larger retail chains, while talks are also held with smaller regional ones. The aim is to guarantee the most affordable prices for certain goods from the small consumer basket," commented Economy and Industry Minister Bogdan Bogdanov.

The initiative was supposed to start on November 1, but the Ministry was waiting for an opinion from the Commission on Protection of Competition. The goal of the initiative is to achieve permanently low prices for Bulgarian consumers.

On a weekly basis, the Ministry of Economy and Industry will conduct an analysis to monitor price dynamics. At a later stage, consumers will be able to find information about particular products on the Ministry's website.

The initiative is implemented in partnership between the Ministry of Economy and Industry and each individual business operator voluntarily accepting the terms of the initiative, and covers the provision of seven product groups from the small consumer basket, meeting the usual quality requirements and containing all the necessary products for a varied diet, including: bread, sugar and grain products, such as flour, bread, pasta, sugar, rice, kidney beans, lentils, peas, chickpeas, meat and meat products including fresh pork, fresh chicken, fish, sausages, minced meat, milk, dairy products and eggs, including fresh milk between 1% and 4% fat, UHT milk, yoghurt, yellow cheese, white cheese, cottage cheese, eggs, fruit, including apples, grapes, citrus and tropical fruits, other fresh and frozen fruits, vegetables including tomatoes, cucumbers, cabbage, peppers, ripe onions, garlic, leeks, root vegetables, leafy greens, other fresh vegetables, potatoes, canned vegetables, animal and vegetable oils and fats, vinegar and salt, etc.