site.btaCommunication Strategy for Bulgaria Eurozone Membership Is Updated

The Coordination Council for the preparation of Bulgaria for eurozone membership adopted an updated Communication Strategy for  the country's accession to the euro area, the Finance Ministry said on Thursday.  
  
The update plans the phases of the campaign, taking into account Bulgaria's changed membership perspective for 1 January 2025, adds a number of new communication activities and modifies those set out in the previous strategy. 
 
The campaign is planned to take place in three main phases, and the second phase will be the most intensive.  
  
The second phase will focus mainly on practical information on the adoption of the single European currency. It aims to inform stakeholders about the overall process and their commitments, as well as how the adoption of the euro will affect all aspects of people's lives.  
  
The communication campaign is planned to involve a number of Bulgarian institutions - in addition to the leading ones, the Council of Ministers, the Ministry of Finance and the Bulgarian National Bank, the campaign will also actively involve ministries, the Consumer Protection Commission, local authorities, the Bulgarian Posts, etc.