site.btaTourism Ministry's Main Priority Is Continuation of Reform in Marketing, Advertising Policies

During the outgoing Government's report on its activity on Friday, outgoing Tourism Minister Zaritsa Dinkova said that her Ministy's main priority is to continue the programme and reform in the field of marketing and advertising policies. That includes more transparency and efficiency and, for the first time, in partnership with businesses and municipalities, she specified. 

"Thanks to this reform and with only BGN 5 million invested effectively, we have 70% return [in the form of] early bookings on the British market, 30% for 2025 and 20% on the German market," she said.

The second priority is to support hotel owners in improving quality and competitiveness through innovation and sustainability, she went on to say. "We continue the policies of transparency and openness, as evidenced by the change in the tender procedure for beaches," she added.

"We are working on reducing the administrative burden on businesses, on the model of the compulsory Guarantee Fund as an element of the national defence against insolvency of tour organizers and guaranteeing better consumer protection. A mobile app is being developed to promote tourist sites and routes. Work is also being done on the project to set up a Home of the Rose in Sofia," Dinkova reported.