site.btaSofia Ring Mall Signs with Lidl for 1st in Bulgaria ‘New Concept’ Store

Sofia Ring Mall Signs with Lidl for 1st in Bulgaria ‘New Concept’ Store

Sofia,July 18 (BTA) - Sofia Ring Mall makes a bold move around its supermarket offering by signing with Lidl for their ‘new concept’ store in Bulgaria. The store will open in Fall 2016 and it will be the first Lidl store in a shopping center in the greater Sofia region. The rented area of the store is 2,200 square meters.

Sofia Ring Mall is a 150 million euro joint investment of Danaos Group and Fourlis Holdings, located in Southern suburb of Simeonovo, on Sofia’s ring road.

“We are determined to accelerate our unique offer and to provide world class experience for our visitors. At the same time we listen to their wants carefully – and there is no better partner than Lidl for satisfying our customers demand for a top tier supermarket that accommodates in full the primary household needs. The new store will be easily accessible for thousands of our daily customers, conveniently on their way to work or home. SRM nurtures fine living for all people - and soon there will be more exciting news around our vision!” says Sofia Ring Mall EOOD CEO Dimitris Papoulis.

“Citizens of Sofia have been expecting and hoping there would be another Lidl store. Lidl at the Sofia Ring Mall will give us a chance to complement our store network according to our customers’ wishes. The store will be built in line with the new, stylish Lidl image, and we are excited it will be part of this landmark commercial destination. We will offer a pleasant customer experience and a diverse selection of goods with the best possible price/quality ratio,” says Milena Dragiska-Dencheva, CEO of Lidl Bulgaria.