site.btaOver 80% of Bulgarians Seek Healthier Options When Ordering Takeout Food

Almost 94% of Bulgarians believe that food has a significant contribution to their health, and 82.9% actively seek healthier options when ordering takeout food, indicates the annual survey by the food delivery company Takeaway.com, the company said on Friday.

The analysis of orders placed through their platform tracks eating habits in Bulgaria for the third consecutive year and compares them with global ones. The company also conducted a sociological survey among more than 1,000 residents of large cities in the country, in cooperation with Progress Consult, related to trends in eating habits in Bulgaria and how they are reflected globally.

The data show that the eating habits of Bulgarians have changed over the past year, balancing local tastes with global influences, the company noted. There is a growing demand for healthier food options, prioritizing authentic cuisine and turning everyday moments into occasions for gatherings with loved ones. Local, Italian and American cuisine dominate orders, but Bulgarians are also increasingly interested in Thai, Oriental and Japanese food, the analysis indicated.

The company also noted that while global trends lean toward innovation and experimentation, a sociological survey conducted for the local market shows that Bulgarian consumers prefer simplicity, quality and an emotional connection with food. Almost 80% of Bulgarians surveyed indicated that it is essential for them that the food they consume is authentic, with quality and local ingredients. Some 67.2% said that activities such as pampering themselves with their favorite food or drink, as well as ordering food, make their day more special.