site.btaOver 180 Experts from Germany, Austria and Switzerland to Get Acquainted with Bulgarian Tourism at Forum in Sunny Beach

Over 180 representatives of the tourism industry from Germany, Austria and Switzerland will get acquainted with the Bulgarian tourism industry at a three-day forum "Experience Bulgaria" (Erlebe Bulgarien), which starts Wednesday at the Sunny Beach resort on the Black Sea. The event is organized by the Bulgarian Tourism Ministry, in partnership with Fraport Twin Star Airport Management AD and the Association of Incoming Agencies (AIA), the Ministry said.

The aim of the event is to promote Bulgaria as a tourist destination among representatives of the three countries, which are among the largest and most important markets for the development of tourism in Bulgaria, the Ministry said.

The most popular and authoritative tourism media in Germany - fvw|TravelTalk, which is also one of the key media partners of the Tourism Ministry for the German market, is also involved in the organization of the forum. With their assistance, professionals from the tourism sector will have the opportunity to learn in detail about the advantages that the Bulgarian Black Sea coast offers to its guests: the conditions for recreation, the cultural and historical heritage of the region, the opportunities for spa and wellness, the possibilities for practicing a variety of sports, and authentic local cuisine interpreted through the modernist currents of world cuisine.

There will be numerous meetings within the forum, and a specialized conference on June 6, at 9:30 a.m., at the Sol Nessebar Resort, moderated by Klaus Hildebrandt (Editor-in-Chief of fvw|TravelTalk) and Dirk Rogl (Travel Commerce), which is expected to be attended by caretaker Tourism Minister Evtim Miloshev. There will be a workshop for travel agency representatives, tours of some of the most beautiful spots on the South Black Sea coast, and visits and events at some of the region's best hotels.

The event is part of the Tourism Ministry's marketing strategy, which aims to strengthen Bulgaria's image as a destination with excellent opportunities for summer tourism. The ministry believes that joint efforts between the public and private sectors increase the chances of attracting more tourists to the Bulgarian Black Sea coast, making the country a preferred choice for summer tourism in Europe, the Tourism Ministry said.