site.btaConference Focuses on International Connectivity as Key to Sustainable Growth of Bulgarian Tourism
A conference on international connectivity as the key to sustainable growth of Bulgarian tourism opened in Sofia on Friday. It is organized by the Bulgaria National Board of Tourism and the Tourism Ministry.
Opening the event, Tourism Minister Evtim Miloshev said sustainability is key to the development of Bulgarian tourism. He said the conference was very timely as it was came between the end of the summer and the beginning of the winter tourist season, "at a time when we are talking about upgrading the tourism product, about creating a national brand and a national destination, about creating a Balkan brand and a Balkan destination". He also said: "We are talking about an integrated tourism brand by which we will be selling the Balkans as a tourist destination. This is becoming increasingly interesting for both overseas and European tourists."
Miloshev stressed that the main topic at international meetings in recent months had been air connectivity, without which Bulgaria cannot sell an integrated tourism product and expect a tourist flow. He said that a very good dialogue had started with the concessionaires of Varna, Burgas and Sofia airports. The Tourism Ministry and Plovdiv Airport are working towards the launch of charter flights from Bucharest and Prague for the winter tourist season.
/DD/
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