site.btaAlbena Resort Reports 20% Increase in Tourists from Scandinavia in 2024

The Albena seaside resort reported a 20% increase in guests from Scandinavia at the end of the 2024 summer season on Monday. The resort welcomes tourists from the Nordic countries in partnership with the largest travel operator in the region, Nordic Leisure Travel Group, which has its own charter airline.

"We are pleased that Scandinavian guests appreciate the results we achieve as part of our Green Mission. Those markets are extremely sensitive when it comes to environmental protection in every aspect of human life, including the provision of tourism services," said Krasimira Stoyanova, Manager of Sustainable Development and Green Transition at Albena AD and Executive Director of Albena Tour EAD. 

"More than 60% of the food products come from the resort's own farm, including the high-quality and very healthy Black Angus beef," said Stoyanova, adding that most of the vegetables, honey, grapes and wine come from eco-friendly areas in Dobrudzha, and that food waste from the restaurants is processed into biogas and organic manure. She also said that half of the resort's electricity requirements are met by photovoltaic panels installed on the roofs of the hotels and that car traffic is limited, while guests nonetheless continue to get free and environment-friendly transport within the resort.

"For 30 years now, the Blue Flag has been raised on Albena's coast, which is an international recognition of cleanliness and environment-friendly management. Several springs supply healing mineral water to all pools and baths in the complex, and autonomous smart systems monitor for accidents so as to minimize water losses", Stoyanova said.

The Albena Holiday Village celebrated its 55th birthday on August 24 with 11,000 tourists, most of them from the Scandinavian countries, Operations Director Marinela Tsaneva told BTA's correspondent in Dobrich, Pavlina Zhivkova. She added that all of the resort's hotels which opened for the summer season will stay open as there is 100% occupancy throughout the complex.