site.btaSunny Beach Overatakes Marmaris as Most Affordable Destination for British Families

Sunny Beach in Bulgaria has overtaken Marmaris, Turkiye, as the most affordable destination for a family holiday, according to the latest Post Office Travel Money Family Holiday report quoted in the Independent.

A study compared the cost of 10 essential items, including meals, drinks, and sunscreen, and found Sunny Beach offered the best value for British tourists in 2024.

At just over GBP 110 for all 10 items, Bulgaria’s most popular Black Sea resort beat 15 other top family holiday destinations including the Algarve, Ibiza and Lanzarote.

It edged in front of Marmaris, the winner of last year’s best value holiday hotspot, by GBP 7. The study found that inflation in Turkiye had pushed the cost of the 10 items up by 17.6% in the past year, which caused Marmaris to lose the position it held in 2023.

While there was a 9.8% rise in prices in Sunny Beach over the same time period, the report found that there were many savings to be enjoyed compared to Turkiye. For example, a bottle of beer in Sunny Beach is GBP cheaper than in Marmaris, a bottle of suncream is GBP 4.23 cheaper, and a three-course family meal with wine and soft drinks is also GBP 4.23 better value.

If a family eats out for seven nights, that’s a saving of GBP 29.61 over the course of a holiday.