site.btaParties Paid Media Outlets BGN 1.5 Mln during Election Campaign Month

On the last day of the election campaign for the October 27 early parliamentary elections, the Institute for Public Environment Development's (IPED) traditional monitoring of funds allocated by media advertising formations indicated that the candidates have not had much interest in spreading their messages, as the campaign was mainly marked by law enforcement actions against illegal voting practices and debates and messages of the parties about their proposed policies took a back seat. The IPED data covered the official pages of 39 national and regional media, including nine televisions, three radio stations, eleven newspapers and 16 information sites and agencies.

As of October 23, 21 parties and coalitions (out of 28 registered) had signed contracts for media coverage. Their total value was BGN 1,543,421. For the second campaign in a row, Vazrazhdane spent the most (BGN 294,225), followed by There Is Such a People (BGN 273,674) and BSP-United Left (BGN 176,247).

Among the media, the largest revenues once again went to Eurocom TV (BGN 261,157), followed by Nova TV with BGN 250,047 and the Bulgarian National Television with BGN 236,376.