site.btaMain Priorities for Development of Wine Tourism Related to Better Education, Sustainability

The main priorities for the development of wine tourism are related to better education, sustainability, cooperation and communications, according to a survey conducted on the second day of the 9th UN Tourism Global Conference on Wine Tourism in Plovdiv on Tuesday.

Sandra Carvao, Director of Market Intelligence, Policies and Competitiveness at UN Tourism, conducted the survey among participants in the conference, who highlighted coordination across the wine sector, changing consumer preferences, and digitalization as the biggest challenges facing wine tourism today.

The survey also indicated that the sector faces challenges with sustainability, climate change and consumers. Interviewees said staff shortage is mainly due to low work motivation, insufficient education and low salaries.

The 9th UN Tourism Global Conference on Wine Tourism is themed  "The Art of Wine Tourism". It takes place on October 6 and 7, and highlights the multi-faceted relationship between wine tourism and the arts, positioning both as vital tools for protecting heritage, promoting creativity and enhancing the attractiveness of rural and wine-producing destinations. Participants engage with policy makers, representatives of tourist destinations, entrepreneurs, researchers and specialists from around the world.