site.btaBusiness Representatives Underscore Importance of Security, Infrastructure in Tourism
In addition to the need for common messages about Bulgaria's national tourism product, it is important for tourism businesses to have security, predictability and infrastructure. These were among the highlights of the vision of the business circles that participated in the forum BG Tourism - Winter 2024/2025 here on Friday. The event was organized by the BTA with the partnership of the Bulgarian Union of Balneology and Spa Tourism (BUBSPA).
Ivan Bilarev from IB Park Hotels in Gotse Delchev and owner of the Terma Vita Ognyanovo hotel, said that businesses want several things: security, predictability of the rules, fairness and infrastructure. According to him, the message for Bulgaria's national tourism product should be "Bulgaria: A Four-Season Destination". According to Bilarev, this could include sea, skiing, balneo tourism, wine, and history. He said that Bulgaria has recently been offering tourist services with a very good price-quality ratio, which, according to him, is due to the increase in the criteria of people involved in tourism. He pointed out that there are also new niches in tourism, referring to wine tourism, which he said has been developing successfully in recent years. All this can be summarized in the form of a positive message for Bulgarian tourism, said Bilarev. He also mentioned the issue of VAT in tourism, commenting that when it is high, there is always a prerequisite for the expansion of the grey sector". He said VAT could be as high as 30% as long as everyone pays it.
Malin Bistrin, Deputy Chair of the Bulgarian Hotel and Restaurant Association, highlighted the region's advantages in tourism and the opportunities to practice seven types of tourism. "We have good snow to ski, we can play golf, bathe in mineral water, drink good wine, go to the historical sites that are around us - the monasteries, eat our regional cuisine with our regional products," Bistrin said. He noted that the region was advertised on CNN Turk last year. "Let the Turks not do our work, let us advertise ourselves," he said.
Friday's forum was the sixth edition of BTA's tourism forums, held twice every year at the beginning of the summer and winter tourist seasons to discuss the messages in the presentation of tourism in Bulgaria in the coming season with representatives of state and municipal institutions, the tourism business, NGOs, scientists and experts. The list of participants included caretaker Minister of Tourism Evtim Miloshev, Deputy Tourism Minister Irena Georgieva, the President’s advisor for environment, Rossitsa Karamfilova-Blagova, BTA Director General Kiril Valchev, BUBSPA Ambassador Meglena Plugchieva, BUBSPA Secretary General Tsvetina Ivanova, and local mayors. Also participating were Bulgarian National Radio Director General Milen Mitev, Anton Andonov, member of the Board of Bulgarian National Television, Dimitar Anestev, producer of news at bTV, Alexander Raykov, producer of the newsroom planning at Nova TV, Council of Electronic Media member Gabriela Naplatanova, and representatives of universities.
/DS/
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