BUBSPA Ambassador Plugchieva: If Foreign Tourists Get to Know Bulgaria, They Will Fall in Love

Dimitrina Solakova, BTA correspondent Elitsa Ivanova

BUBSPA Ambassador Meglena Plugchieva speaking at the BG Tourism - Winter 2024/2025 forum, village of Banya, Razlog Municipality, Southern Bulgaria, December 13, 2024 (BTA Photo/Krassimir Nikolov)

Banya village, Southern Bulgaria,

13.12.2024 18:04

(BTA)

Speaking at a forum on Bulgarian tourism here on Friday, Bulgarian Union of Balneology and Spa Tourism (BUBSPA) Ambassador Meglena Plugchieva said that she regards the meeting as a type of training for Bulgarians, businesses, and institutions on how to advertise, because Bulgaria needs better ads. The forum on BG Tourism - Winter 2024/2025 was organized by the Bulgarian News Agency (BTA) with the partnership of the BUBSPA.

As a pillar of the media landscape in Bulgaria, BTA has a contract with 49 foreign news agencies, Plugchieva recalled and added that the Agency transmits information abroad in English and this is a way of advertising in Bulgaria.

"We need synergy, symbiosis between media, municipalities, scientific community. Bansko manages to be a symbol of good work and is an emblem in this respect, said the Ambassador of the Bulgarian Union of Balneology and Spa Tourism.

Plugchieva said that based on her contacts abroad, she has the impression that Bansko is a well-known resort, but it should be the same for the whole of Bulgaria. "I hope Bulgaria shines with its own light and evokes respect and esteem given the combination of climate, nature, culture, and history," Plugchieva added.

Her proposal for the motto of Bulgaria's advertising campaign is to present the country as a year-round tourist product: "A Delight for All the Senses." Bulgaria offers this combination, Plugchieva added. She pointed out that if foreign tourists get to know Bulgaria, they will fall in love with it.

This is the sixth edition of BTA's initiative of forums, which are held twice every year at the beginning of the summer and winter tourist seasons to discuss the messages in the presentation of tourism in Bulgaria in the coming season with representatives of state and municipal institutions, the tourism business, NGOs, scientists and experts. The list of participants in the latest forum includes caretaker Minister of Tourism Еvtim Miloshev, the President’s advisor for environment, Rossitsa Karamfilova-Blagova, BTA Director General Kiril Valchev, BUBSPA Secretary General Tsvetina Ivanova, and local mayors. Also participating were Bulgarian National Radio Director General Milen Mitev, Anton Andonov, member of the Board of Bulgarian National Television, Dimitar Anestev, producer of news at bTV, Alexander Raykov, producer of the newsroom planning at Nova TV, Council of Electronic Media member Gabriela Naplatanova, as well as rectors and representatives of three universities, hotel and restaurant businesses.

/DS/