BTA at 127

site.btaBTA's New Typeface Covers over 205 Languages, Says Creator Balezdrov

BTA's New Typeface Covers over 205 Languages, Says Creator Balezdrov
BTA's New Typeface Covers over 205 Languages, Says Creator Balezdrov
Assoc. Prof. Balezdrov (left) and the National Academy of Art Rector, Prof. Georgi Yankov, presenting BTA's new typeface, Sofia, February 16, 2025 (BTA Photo/Milena Stoykova)

BTA's new typeface covers over 205 languages, a large part of them exotic and not that popular, said one of its creators, Assoc. Prof. Svetlin Balezdrov. He presented the typeface within the marking of BTA's 127th anniversary here on Sunday. "The important thing is that the main international languages which we have to use most often are here," he added.

Assoc. Prof. Balezdrov said that the task was very specific, which led to the division of the project into two fonts, though the task was to create only one. The fonts were titled LIK, after BTA's magazine for culture, and LIK-IX, referring to the century when the Cyrillic alphabet was created. He went on to explain the technical process of the typeface's development.

Assoc. Prof. Balezdrov noted that the typeface was developed in Cyrillic first, which is a rarely used practice. Usually, the fonts' creation begins within the Latin alphabet, he specified.

The project saw the development of a conventional, mass, neutral, and unbiased typeface, as well as a typeface which is definitely decorative and bears the signs of the past, he also said.

Within the event marking BTA's 127th anniversary, the National Academy of Art (NAR) Rector, Prof. Georgi Yankov, presented the team behind the agency's new typeface. It was created by Assoc. Prof. Svetlin Balezdrov, a lecturer in Advertising Design at the NAR, Prof. Kristina Borisova, a long-standing lecturer in font at the NAR, Dr. Zhaklina Zhekova, a lecturer in font at the NAR,  and Nikolay Petrusenko, a graduate of the Master's programme in Font at the NAR, a PhD student at the Visual Arts Department of the St Kliment Ohridski University of Sofia, and a lecturer in font at the National Academy of Art since 2018. 

/DS/

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By 23:28 on 19.02.2025 Today`s news

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