site.btaNearly 25% of Bulgarian Tourism Already Part of Sustainable Ecosystem - Expert

ESD 14:27:01 10-02-2022
LG1424ES.109
109 ECONOMY - TOURISM - SUSTAINABILITY - INTERVIEW

Nearly 25% of Bulgarian Tourism
Already Part of
Sustainable Ecosystem - Expert


Sofia, February 10 (BTA) - Nearly 25 per cent of Bulgarian tourism already complies with the European requirement for a resilient, sustainable and green digital tourist ecosystem. Over 80 per cent of Bulgarian hotels offer smart technologies, and 100 per cent of them use power-saving lighting, Institute of Analysis and Assessment in Tourism Director Rumen Draganov said in a BTA interview.

Bulgaria is a unique example of sustainable tourism with its mineral springs, the famous fragrant rose and art that goes over 2,500 years back, but it still lags a bit in innovation and digitization, the expert said.

Apart from hotels, the development of a sustainable tourism system also involves tourist business parks, Draganov commented. He cited the example of the Albena seaside resort, which has already built a circular economy, uses separate waste collection and utilizes part of the waste to generate electricity at a power methane station of its own, produces its own fruits, vegetables, cereals and meat, and employs smart systems, among others. "Albena is thus no longer just a resort but a tourist business park that interfaces the local economy and tourism," he explained. Such parks are being developed in Strandja, Pomorie, Burgas and Velingrad, among others.

The franchise of hotel brands in Bulgaria also contributes to the sustainability of Bulgarian tourism, as some 56 global brands are already here. Draganov expects global brands to enter the Bulgarian market and national brands to develop in food service activities, too, in addition to accommodation services. Boutique hotels offering unique products are the third line of sustainable development, he pointed out.

The transition to sustainable tourism will not lead hike the product's price. The service is even expected to cheapen, as new technologies cut business costs while increasing the profit margin and the value added in the product, said Draganov.

Active use of rail transport is another factor of sustainable tourism, Draganov recalled. Train services, however, presuppose development of the requisite infrastructure in resorts, including use of new environment-friendly transport. DS/BR/LG//



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