site.btaSofia Tops Price Rankings on Bulgaria's Home Buying Market

While real estate in Sofia remains most expensive countrywide, prices of and interest in buying a home in the regional capitals of Varna, Plovdiv, Burgas and especially Ruse are growing, the property website Zimoti.com announced on Thursday.

In June 2025, the average price of an immovable property in the capital approximates EUR 394,000, and the price per square metre averages EUR 2,020. Properties sell relatively quickly, 28 days on the average after being offered.

Prices vary widely from one neighbourhood to another. In the most attractive parts of the city, properties fetch prices that are double in comparison to the most affordable ones. At an average of EUR 1,249 per sq m (EUR 275,763 per property), Obelya is one of the most affordable neighbourhoods of Sofia. In Mladost, which has its business zones and well-developed transport network, a square metre averages EUR 2,097 and a property is priced EUR 351,362 on the average. In Krastova Vada, which has established itself as one of the most premium and modern districts in Sofia, prices average EUR 2,610 per square metre and the average property costs EUR 371,110, Zimoti.com said.

Varna (on the Black Sea) ranks next, with an average EUR 1,552 per sq m and EUR 217,000 per property. Official data from the National Statistical Institute confirm this. It reports that Ruse (on the Danube) and Varna registered the highest annual price growth in the country from the last quarter of 2024 to the first quarter of 2025: 8.7% for Varna and 9.2% for Ruse. In Ruse, the price averages EUR 962 per sq m and EUR 143,000 per property, the website added.

Plovdiv (South Central Bulgaria) and Burgas (on the Black Sea) stand out as the country's most balanced property markets in the country, according to Zimoti.com. Both cities offer a good ratio between price, quality, and speed of transactions.

In Plovdiv, the average price is EUR 1,212 per sq m and EUR 211,000 per property, an item stays listed for an average 21 days, making it the city with the fastest transaction rate.

Prices in Burgas are slightly higher, EUR 1,343 per sq mr (EUR 170,000 per property), and the average listing period is 24 days. Interest is steady, and liquidity is high.

Clearly, Sofia is still the most expensive market but is no longer the sole engine of price fluctuations, the website added. Regional capitals are no longer just an alternative to the national capital but equal competitors. Buyers today are more informed, more flexible and increasingly opting for cities that combine affordability with good infrastructure and a high-quality urban environment.