site.btaInternational Journalism Conference in Sofia Explores New Narratives

The 2025 New Horizons in Journalism Conference will open at the Hilton Hotel in Sofia on Tuesday, under the theme "Who Tells the Story", the Association of European Journalists in Bulgaria (AEJ-Bulgaria) said here on Tuesday.

The forum focuses on the evolving role of storytelling in a world increasingly shaped by digital platforms, influencers, algorithms, and generative artificial intelligence, shifting controls over the news, and the role of journalism in the changing environment.

Speakers include former CNN senior correspondent Arwa Damon, Association of Journalists in Kosovo Chairperson Xhemajl Rexha, Center for Journalism and Liberty Director Courtney Radsch (USA), BBC investigative reporter Fauziyya Tukur, Nigeria, and several other prominent international journalists, media innovators, and researchers.

As part of the conference, three workshops will be held on April 16. Documentary filmmaker Matthias Sdun (Germany) will explore AI as a storytelling tool, while Camilla Bath (South Africa) will focus on AI’s role in editorial work. Investigative journalist Cesare Treccarichi will lead a session on the latest open data and fact-checking tools.