site.btaBulgaria Presents Beautiful Nature, UNESCO Sites, Cultural Tourism, Wine Delights at World Travel Market Stand in London

Bulgaria will present its beautiful nature, the sites under the auspices of the United Nations Educational, Scientific and Cultural Organization (UNESCO), opportunities for cultural tourism in Bulgaria and wine delights at the stand of the World Travel Market (WTM) in London, which will be held for the 44th time, on November 5-7, 2024, the Ministry of Tourism said on Monday. Each year, the World Travel Market is visited by about 43,000 people, the exhibitors are nearly 5,000 and the media representatives are over 3,000.

During the WTM, caretaker Minister of Tourism Evtim Miloshev will continue his initiative to create Destination Balkans [a tourism product which aims to enable the development of common tourism packages targeting tourists from remote destinations such as Japan and the US] and will hold a working meeting on the topic with Olga Kefalogianni, Minister of Tourism of Greece. In addition to Kefalogianni, Miloshev will hold working talks with Daniela Santanche - Minister of Tourism of Italy, Ahmed Al-Khatib - Minister of Tourism of the Kingdom of Saudi Arabia, Fatima Al-Sirafi - Minister of Tourism of the Kingdom of Bahrain, Nadir Alpaslan - Deputy Minister of Culture and Tourism of Turkiye, Frantisek Reismuller - CEO of the Czech Tourism Agency and a number of others.

The Bulgarian stand will be located in one of the most communicative places of the WTM exhibition and will be situated on an area of 304 square meters. It will introduce guests to the opportunities for wine and culinary tourism in Northeastern Bulgaria, the Thracian Lowland and the Rose Valley, Southern Sakar, the Struma Valley, and the Western and Central Danube Plain. Each of the regions will be presented with a quality wine typical of the terroir.

Bulgarian nature, culture and sites under the auspices of UNESCO in Bulgaria will be presented through cinematic VR materials. Everyone visiting the Bulgarian stand at the exhibition will have the opportunity to take  take a photo with a different background with a view from Bulgaria, and the photo can be shared on social networks.

A total of 27 Bulgarian tourism companies, associations and municipalities will be represented in the Bulgarian stand.