Global Conference on Wine Tourism

site.btaHow Training Should Adapt to New Generation of Wine Professionals Presented at UN Tourism Global Conference

How Training Should Adapt to New Generation of Wine Professionals Presented at UN Tourism Global Conference
How Training Should Adapt to New Generation of Wine Professionals Presented at UN Tourism Global Conference
Vanina Manini Williams, Experience Manager at Finca El Paraiso by Luigi Bosca Winery (Argentina), at the 9th UN Tourism Global Conference on Wine Tourism in Plovdiv, South Central Bulgaria, October 7, 2025 (BTA Photo/Boyan Botev)

Training needs are expressed in language learning, so when people connect with one another, it is good to speak a common language, Vanina Manini Williams, Experience Manager at Finca El Paraiso by Luigi Bosca Winery (Argentina), said at the 9th UN Tourism Global Conference on Wine Tourism here on Tuesday.

"We often have visitors from Brazil, so all our employees speak Portuguese," she added while showcasing how skills development and training need to adapt to support the new generation of wine tourism professionals. She noted that the reason for this is that as wine tourism becomes a more complex and multidimensional sector, the need for targeted education and capacity building is becoming stronger.

Vanina Manini Williams also stated that when people go to a winery to get an idea of ​​who makes wine and how, they offer technical information, but they also try to surprise their guests with more fun and interesting experiences. 

The 9th UN Tourism Global Conference on Wine Tourism is themed  "The Art of Wine Tourism". It takes place on October 6 and 7, and highlights the multi-faceted relationship between wine tourism and the arts, positioning both as vital tools for protecting heritage, promoting creativity and enhancing the attractiveness of rural and wine-producing destinations. Participants engage with policy makers, representatives of tourist destinations, entrepreneurs, researchers and specialists from around the world.

/RY/

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By 06:35 on 11.10.2025 Today`s news

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