site.btaBulgaria Ranks Second in EU for Package Holidays Price Growth in August

In August 2025, Bulgaria ranked second in the EU for package holiday price growth, with an overall increase of 23.0%, according to Eurostat data released on Friday. Prices for domestic package holidays rose 25.2% year-on-year, 0.2 percentage points higher than in July, while international holiday packages increased by 20.2%, down from a 21.6% growth in July.

The price of package holidays in the EU increased by 2.5% compared with August 2024. The price of domestic holidays recorded a higher increase (+6.8%) than the international holiday packages (+1.6%).

The prices of package holidays have increased at a more moderate pace since May 2025 (+1.7% compared with May 2024). For comparison, throughout 2024 and early 2025, annual increases were below 7% only in July 2024 and March 2025. 

In August 2025, the highest price increases were recorded for the package holidays sold in Estonia, where prices rose by 39.5% compared with August 2024. Bulgaria followed with a 23.0% increase, ahead of Denmark with 12.0%. 

In contrast, 3 EU countries recorded price decreases: Belgium (-7.0%), Sweden (-5.6%) and Spain (-0.1%).