site.btaElvino Ganeff: Boutique Wines and Artist Labels

BTA will present dozens of Bulgarian wineries in the New BG WINE Leads the Way series ahead of the 9th UN Global Conference on Wine Tourism, which will be hosted in Plovdiv. The forum is organized by the Ministry of Tourism in partnership with the UN World Tourism Organization.

Labels featuring artworks by painters distinguish the production of Elvino Ganeff Winery in Pazardzhik, founded in 2016 by the family of Kostadin Ganev. Initially, the entire family worked together, and currently the winery is managed by him and his daughter Ani Ganeva, who is also the chief oenologist.

“We focus on the production of pure varietal wines. At present, consumers emphasize above all quality and products with a personal touch. We produce small boutique series, about 5,000 bottles a year,” Ganeva said.

She explained that the red grape varieties they grow are Malbec, Mavrud, Cabernet Sauvignon, Merlot, and Pamid, while the white varieties include Tamyanka, Rkatsiteli, and Muscat Ottonel. Among the emblematic wines offered by Elvino Ganeff is Malbec, a variety often debated as either French or Argentinian. “The Bulgarian Malbec, however, succeeds in combining the best of both worlds while carrying its own distinctive character,” Ganeva added.

The idea of using labels with paintings came from Ganeva’s parents, who are art enthusiasts. The Mavrud and Cabernet bottles feature paintings by Vasil Petrov, while the rose and Pamid labels show works by Petia Papazova. Wines are also offered with customized labels featuring different artworks, upon individual client requests, she said.

The Elvino Ganeff brand name refers to both wine-making and the family’s business in electrical materials and services, which today is run by Ani Ganeva’s brother.

The winery now also operates its own laboratory to monitor key indicators during fermentation, storage, and ageing of the wines. The winery insists on offering wines with lower sulphite content, Ganeva added.