site.btaBulgaria at Bottom of EU for Share of Enterprises Conducting E-sales in 2023

According to data reported last year, 23.8% of EU enterprises conducted online sales in 2023, up by 6.6 percentage points from 2013, Eurostat reported on Thursday. Among the EU countries, Luxembourg had the lowest share of enterprises engaging in online sales at 12.2%, followed by Romania (14.7%) and Bulgaria (15.1%).

At the other end of the scale were Lithuania (42.1%), Ireland (39.6%), and Denmark (38.8%).  

Regarding the size of the enterprises, 46.5% of large businesses (250 people employed or more) in the EU conducted online sales in 2023, compared to 39.2% in 2013.  For medium-sized enterprises (50 to 249 people employed), 30.5% used online sales, compared to 24.8% in 2013. That share was lower for small enterprises (10 to 49 people employed), as 21.9% engaged in online sales in 2023, up from 15.3% in 2013.