site.btaDutch Media Appreciates BTA's TikTok Account

Dutch publication #UseTheNews published an article about the TikTok account of the Bulgarian News Agency (BTA). BTA is one of the first Bulgarian media to publish content on the social network. The main topics of the videos are Bulgarian culture, politics and public life.

BTA has maintained a TikTok profile for nearly a year. To date, the profile has nearly 7,000 followers, with 60% of followers in the 18-34 age group.

Iva Toncheva, head of BTA’s Social Networks team, said that young people are interested in education, human rights and nature protection. "They are on social media such as Instagram and TikTok, and in order to reach them with serious news, we need to be on their networks and speak their language," Toncheva commented.

Team editor Rosen Tsakovski commented that young people in Bulgaria are not politically active. "Young people need to realize that the economy, politics and the social sphere are important. This is one of the reasons for starting this TikTok account," he added.

#UseTheNews was founded in 2022 by the shareholder of ANP, the national news agency of the Netherlands. The foundation operates independently of the agency, but ANP supports its activities. Its mission is to contribute to the development and preservation of quality and reliable journalism in the Netherlands. The main topics covered by the publication are related to young people and the media.