site.btaBulgarian Wine Has Potential on Chinese Market, Could Be Offered under Common National Brand

Bulgaria and China have the potential to develop cooperation in tourism and food industry, it transpired at a meeting of Bulgarian Chamber of Commerce and Industry (BCCI) President Tsvetan Simeonov with China International Development Cooperation Agency Vice-Chairman Deng Boqing. Boqing is visiting Bulgaria as head of a delegation from the CIDCA, the BCCI said on its website on Wednesday.

The CIDCA includes representatives of human resource development departments responsible for preparing training courses and seminars for foreign participants in China. It is a governmental organisation that aims to formulate strategic guidelines, plans, and policies for foreign cooperation.

Simeonov and his guest discussed the possibilities of linking Bulgarian and Chinese tourism companies in order to offer package services and visits to neighbouring countries besides Bulgaria. The Vice-Chairman said that Bulgarian wine also has potential on the Chinese market; he recommended that it be offered under a common national brand.

The CIDCA is preparing a third training specially designed for BCCI representatives that will take place in 2024, Deng Boqing said. The agency organises more than 2,000 courses a year with more than 50,000 participants from around the world.

Simeonov noted that the organization of such seminars for representatives of Bulgarian organizations and businesses are an excellent opportunity for the development of bilateral trade and economic relations. He noted that the BCCI and the Embassy of China have already organized two trainings in China for the Chamber's employees and partners - in 2019 and 2023.

The purpose of the meeting was to receive feedback from participants in the trainings, share experiences, and provide recommendations for improving the programme. Participants from the Bulgarian side - BCCI officials, representatives of industry organizations, regional chambers and members of the Chamber - shared observations on the usefulness of visits to technology parks, companies, etc.