site.btaTourism Ministry Presents Bulgaria in Dubai at Arabian Travel Market 2025

The Tourism Ministry presented Bulgaria at the Arabian Travel Market-ATM, an international tourism exhibition in Dubai, United Arab Emirates, held from April 28 to May 1, 2025, the Ministry's press office said on Monday.

ATM is the most significant tourism event in the Middle East and North Africa region. Annually, the show brings together more than 40,000 tourism industry professionals from around the world at the Dubai International Convention and Exhibition Centre (DICEC). 

"Bulgaria's participation in Arabian Travel Market 2025 is a key step in our efforts to position the country as a year-round, safe and competitive destination. We want to showcase the richness of our cultural heritage, the diversity of our tourism products and the hospitality that makes Bulgaria so attractive to tourists from the MENA region," Tourism Minister Miroslav Borshosh said.

Together with the Ministry of Tourism, 10 co-exhibitors took part at the Bulgarian information stand.

The aim of the participation of the Ministry of Tourism in the forum was to present Bulgaria as a year-round, safe and peaceful tourist destination with various opportunities for practicing different types of tourism. Tourists from this region choose Bulgaria mainly for its rich cultural heritage combined with other types of tourism, delicious food, urban tourism, eco and adventure tourism, winter, balneo and spa tourism, the press release said.