site.btaBulgarian Association of Advertisers Appeals for Ethics, Integrity and Responsibility in Advertising

In connection with the increased public interest in commercial communication on social media where influencers are involved (influencer marketing), the Bulgarian Advertisers Association (BAA) appeals to all advertisers to adhere to ethics, integrity and responsibility. The association condemns bad practices such as not indicating branded content and not respecting ethical standards in communication, the organization said in a position paper sent to BTA on Friday.