BTA :: LIK Magazine Could Present Culture's Immanent Essence

LIK Magazine Could Present Culture's Immanent Essence - Editor-in-Chief Lozanov

Dimitrina Solakova

The Editor-in-Chief of LIK, Assoc. Prof. Georgi Lozanov, presenting the magazine's latest issue, Sofia, January 23, 2025 (BTA Photo/Milena Stoykova)

Sofia,

23.01.2025 18:53

(BTA)

LIK can represent the immanent essence of culture, the value of which lies in its own achievements, not its imported value - ideological, political, market, scandalous and whatever other conjunctures, said the Editor-in-Chief of LIK, Assoc. Prof. Georgi Lozanov here on Thursday. To the extent that the magazine succeeds in achieving this, it provides five alternatives that are very important, he added. He was speaking at the presentation of LIK's January issue, dedicated to the 60th anniversary of the magazine.

He specified that the first alternative LIK offers is to the networked subculture - to social networking, which is becoming increasingly all-ecompassing and in which cultural achievement does not precede fame; fame itself is the cultural achievement. "Moreover, we now see the great risks in the contemporary communicative world," said Assoc. Prof. Lozanov.

"The second alternative is to cultural prohibition. For a very long time, culture has been declared a boring territory, which turns it into some poor media relative who with the excuse that there is no interest in her achievements, stands somewhere on the periphery of media space. The LIK culture directorate that BTA has set up, a one-of-a-kind directorate, and the magazine are working firmly in the opposite direction," he went on to say.

In his words, the third alternative is to the presupposed evaluations of the cultural heritage of the socialist regime: "The magazine relies on the fact that in every conjuncture there are artists who manage to achieve creative autonomy and create achievements unaffected by the defeats of power and ideology," he noted.

"Fourth, the magazine can provide an alternative to a view of culture as national pride. A look at culture itself, and not at culture turned into something else, into some national souvenir," said the LIK Editor-in-Chief.

According to him, the magazine can also become an alternative "to the Nobel complex of the Bulgarian, to the constant complaining that we are never appreciated, by comparing it with own assessment of our own achievements." "I think it [the assessment] is authoritative enough that we do not need the consolation of someone patting us on the head, even if it is the Pope," said Assoc. Prof. Lozanov.

/RY/