site.btaAlbena Resort Built Its Reputation before 1989, Kept It After, Says LIK Editor-in-chief Lozanov

Bulgarian News Agency's (BTA) LIK magazine editor-in-chief Georgi Lozanov described Saturday the seaside resort of Albena as an example of a place for recreation and entertainment that managed to build its reputation before 1989 [end of communist regime in Bulgaria] and to maintain it afterwards. He spoke at the presentation of LIK's July issue dedicated to the resort.

He attributed the longevity of Albena's good reputation to the architecture that has managed to preserve and develop its qualities in the free world, despite being made in a world of control.

"This means that in any time there are values that the ideological conjuncture cannot prevent. The free world, with its commercialization, has not been able to do damage to Albena, as it has to many other places on the Bulgarian Black Sea coast. Even the interest of people in a free economy managed to give the resort a new impetus. In this sense Albena is an example of what the model of organization and management of Bulgarian resorts should be," said Lozanov.

He added that with this issue LIK magazine is turning to popular culture, to the culture of leisure and lifestyle. According to him, this is a valuable turn for the magazine itself, because in the modern world lifestyle is a very important type of cultural identity, which is related to the free choice of the person.